Saturday, March 13, 2010

How to get the Customer Click

What if you could know the kind of language that motivates your customer and engages them in your sales pitch? Or even knew the language that your customer service people need to know to bring an issue to a positive conclusion?

The sound when something clicks with your customer is the greatest sound a business owner can hear. To get there, you need to know more about your customer than the standard elements.

Of course there is the demographics of your customer and even the psychographics. But what if you knew how their minds worked and how their different styles interact with yours? A new workshop, The Customer Click, delivers hidden information on how to engage with your customers, co-workers and even your family in a way that creates harmony and success for you.

Based in intellect style analysis, this new two-hour workshop gives participants a glimpse into their primary drivers and discusses how those drivers could affect their success in communication. Unlike Myers-Briggs or DISC, The Customer Click is a plain language solution to coded personality reviews that are hard to remember or discuss with others.

Reviewing not only how people talk to each other, but also discussing how different styles are affected by the design and content of marketing materials, The Customer Click is a new tool for sales and customer service training. Managers also benefit from this because the workshop has helped in clearing up challenging relationships, both in the workplace and in personal life.

"The concept I found most empowering is to communicate with clients 'in their world'. I think the workshop gave some practical ways of understanding how to switch gears and function in a way that compliments and takes advantage of the different styles," said Gloria Justice, co-owner of Smith Justice Group in Port Huron, Michigan.

"The workshop raised my awareness of 'knowing my clients' and interacting accordingly. It helped me understand a personal relationship that is a challenge!" added Bonnie Barrett of Joann Wine & Assoc.

An energy-filled, fun workshop, The Customer Click delivers new information to inspire workforces to recognize and engage with the different intellect styles to create greater success.